New customer acquisition
We’ll find and persuade prospective customers to buy – in a way that’s measurable, and repeatable.
Looking for new customers?
Want more from customer relationships?
Existing customer upsell and cross-sell
We’ll expand your customer’s repertoire within your brand, delivering cost-effective opportunities to increase revenue.
Want to make the most of leads?
Customer prospecting
We’ll identify hot leads and guide them through your sales funnel to the point of purchase, utilising our customer profiling data sources.
Account management
We’ll nurture your customer relationships, ensuring you both retain business and grow future opportunities.
Want to increase distribution?
Feet on the street sales
We’ll merchandise your product in outlets large and small, utilising our results-driven field sales team to increase distribution and visibility.
Want to increase brand visibility?
Negotiation of incremental space
We’ll help you gain incremental space in-store, increasing the opportunity for your brand to be seen, and purchased.
Venue selling
We’ll add meaningful value to the venue experience, creating a compelling interaction with your brand for every customer.
Looking for a flexible sale solution?
Cosine Connected
Our sales solutions are adaptable and responsive. We’ll flex bigger or smaller or adapt the channel mix to give you the best return at any given time.
What we did
Our 10-year ongoing partnership with TNT Sports (formally known as BT Sport) began in 2012 when a specialised Cosine sales team was first created. The objective? To sell TNT Sports into commercial venues. And, since Cosine is a sales-first agency, we were up for the challenge. Finding new customers, selling and cross-selling to each of them and retaining them for longer is what we do. Time and time again.
What we achieved
Our sales team work hard and smart, creating a powerful network within the channel. Smart data from our analytics team – factoring in sporting calendars, tournament outcomes for example – helps target and prioritise the pipeline for maximum sales conversion. Couple that with our passion, strong product knowledge and customer relationship skills - it’s a win-win partnership for the long term.
The results
Ten years on, we’ve delivered record-breaking sales year on year for TNT Sports. In total, that’s over 20,000 new customers.
We’ve got the best possible team. It’s a well-oiled machine, and you can quote me on that!”
Alasdair Collis
Director of Propositions & Trading for Connectivity and Commercial Sport