Promotional compliance
We’ll ensure your promotions are live, stocked, and visible and have the POS activated to create maximum return. And if there are opportunities to increase your brand presence, we’ll take them.
What we did
Strong activation and thorough implementation were at the heart of this Grocery project. Groupe SEB’s strategy to increase sales and ROI via promotional compliance was clear. Now it was time to put expert feet on the ground and make it happen in-store.
What we achieved
The agility and flexibility of Cosine’s resourcing meant 150 field sales agents - trained and skilled - were able to complete monthly retailer visits. They managed the entire process end-to-end. They ensured stock was on shelves, promotions were compliant, any stock issues were fixed, and point-of-sale was precisely where it should be. And, of course, they were well-placed to take advantage of any incremental display opportunities.
The Results
Measuring and monitoring were key, and the results speak for themselves…
- £1M incremental sales uplift achieved
- A 5:1 ROI vs 3:1 target delivered
- 10,000 annual visits made
- 60,000 units merchandised
- 18% increase in product availability in just nine months
POS needs to become more sophisticated to match increasingly sophisticated customers. Addressing the unique emotional needs of each customer group has given us a significant sales boost.”
Caroline Cook
Lead Insight Manager