Sources:
*1- Kantar Worldpanel - Take Home Panel 4 w/e 25.12.22
*2- Kantar Profiles/Mintel, January 2023
*3- 2022 Online Consumer Behaviour Global Report- Channel Advisor
*4- FBC UK trade marketing director Colin Taylor
*5- Kantar Worldpanel, 20 w/e 25.12.22 and IRI, All Outlets + Kantar Discounters, 20 w/e 31.12.22
*6- Alexander Wilson, category & commercial strategy director.
*7- Nielsen, Full Year 2022 sales, MAT + 12 weeks to 04.02.23/in month Jan sales
*8- Nielsen Xmas Tracker incl. Discounters, w/e 10.09.22 to w/e 24.12.22
*9- Heineken UK data, KAM research, Nov 22, commissioned by Cirkle on behalf of Heineken UK, n= 500
*10- NielsenIQ Scantrack, 21 w/e 24.12.22
Blog Author Charley Collingwood
